fundametal digital marketing

Digital Marketing Trends Nowadays (2017) - Digital Marketing, SEO Blog - SEO Impression

Digital Marketing Trends Nowadays (2017) - Digital Marketing, SEO Blog - SEO Impression

HOW SEARCH ENGINE WORKS? Unlike humans, search engines are text-driven. Search engines crawls the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving. 1.       Crawling First, search engines crawls the Web to see what is there. This task is performed by a piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. 2.       Indexing After a page is crawled, the next step is to index its content. The indexed page is stored in a giant database, from where it can later be retr...

DIFF BETWEEN DIGITAL MARKETING VS TRADITIONAL MARKETING 1.       Traditional marketing includes all the advertising methods that have been used in the recent past. This may include business cards, print ads in magazines or newspapers, posters, radio, television commercials, brochures and billboards. Digital marketing may include things such as a website, banner ads, social media mentions, or YouTube videos just to name a few.  2.       Traditional marketing creates limited awareness about brands or products while digital marketing is revolutionary marketing which consists of advanced features. 3.       Traditional marketing a business can reach a specific target audience that may not have Internet access and this may be the only way to reach a certain audience. In contrast to this, with digital marketing, a large target audience can be reached.  Small businesses can compete with bigger on...

D IGITAL M ARKETING WHAT IS MARKETING? Marketing can be defined as the action or business of promoting and selling products or services. It includes market research and advertising. WHAT IS DIGITAL MARKETING ? Digital Marketing is one of a medium through which one can promote their products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and Electronic Media. Digital marketing is a broad term that refers to various promotional techniques deployed to reach customers via digital technologies. Digital marketing includes a raft of Internet marketing techniques, such as search engine optimization (SEO) , search engine marketing (SEM) and link building. Digital Marketing is categorized in two different terms: 1.       O...

Ranking factor of website depends on 250 parameters of Google. Following are some of the factors: ·          Keyword in Title Keyword in Title must limited to 60 to 70 characters. Keyword in Title creates positivity to user. ·          Relevance It is the term used to describe how connected or applicable the SERP is to the keyword. Relevance if the Search Query within the Title Relevance if the Search Query with the SERP Description Content Relevance with respect to the Query Relevance of the internal, outbound & incoming links with search key words. ·          Page Rank Page Rank is one of the factors used by Google to determine the ranking of a page. A high page rank does not mean high SERP ranking. Ranking is given from 0 to 10 otherwise it is denoted as ‘unranked’. ·          Quality Links ...